UrbanClap is a well-known brand which provides its services in various disciples. It started with an approach to enhance beauty for women at home. Lately, it includes Spa, Grooming, Repairs, Cleaning and many more. Now, this brand will work with the name of Urban Company and will continue to be the master app.
Abhijraj Bhal, the CEO, has put forward his approach towards this repositioning. He believes that this will help customers to rediscover use cases and drive cross-category repeats. The procedure is to expand customer lifetime value (CLV)by 15-20%. CLV is the money count that a customer spends on this platform. Bhal further added that each of its sub-brands would have their separate reputation and apps.
In the past two years, this master app has expanded to UAE, Singapore and Australia. It also emerges out as a reason for its rebranding.
The Urban Company has established a unique market reputation due to high-quality work. They have 25,000 active partners, provides training, procurement, technology and insurance.
The company is excelling in their services. In August they raised $75million in a Series E round led by US-based investment fund Tiger Global Management and thus valuing its worth to $1billion. Similarly, the Gurugram- based firm has raised $200 million from investors like Accel, Steadview Capital, SAIF Partners and VY Capital.
This brand is successful in creating a combined platform for all home-related services. It emerges to be a fantastic solution to our daily life hassle. This brand has lined up every home services at one platform and thus work together as a unit.