Plant-based protein is the protein that is derived from plants. Plant protein sources include nuts, whole grains, beans, tofu, soy, peas, and seeds. Some vegetables that possess protein include potatoes, broccoli, asparagus, mushrooms, and kale. Plant protein consumption provides superior benefits, such as preventing heart disease, cancer, type 2 diabetes, and stroke. It provides numerous nutrients, minerals, vitamins, antioxidants, and fiber to improve the overall health of consumers.

FastMR Brief:

  • As per a report, the global plant-based protein market is expected to grow at a CAGR of around 9.7%  to reach $23.4 billion by 2028.
  • The sale of plant-based products is increasing twofold at grocery retailers nationwide. According to retail sales data by SPINS, a leading provider of data and insights for natural, organic, and specialty product, the grocery sales of plant-based foods in the US increased by 27 percent in 2020 to reach around USD7 billion.

The consumption of plant-based protein food products has increased significantly among consumers due to rising health concerns such as cardiovascular diseases, diabetes, and cancer, among others. Rising incidences of cardiovascular diseases are driving the demand for protein-rich diets. People who consume a vegetarian diet are less likely to have heart diseases. Plant-based diets are lower in saturated fats, hormones, and iron. The presence of Phytochemicals in plants also helps to prevent cancer. A healthy plant-based diet is likely to decrease the risk of stroke by 10%. People who follow a plant-based diet are also less likely to be overweight.